Join Us

Twitter for business

How to get solid leads from Twitter

You can reach thousands of people with a single tweet.

  • It's free
  • It can reach hundreds of people
  • It takes seconds
  • Gets instant results

17 ways to use Twitter for Business and GET RESULTS!

1.  Learn Twitter terminology

Tweet is when you post someting. When you repost something from another user, it’s a retweet or RT.  Trending topics, or TT, are topics discussed by many users at a given time. You can Favourite a tweet by clicking on the star - a good way to recognise someone for sharing your content and a way to let them know that you're there!

2.  Profile and design set up.

Try to use a picture of you where possible: people much prefer communicating with a person. If you are using a logo, make sure it isn't too small and that you haven't got tiny copy on it. Also make sure your twitter design looks good on a mobile phone. Most people use Twitter on a mobile these days, so you really need to make sure it looks professional on there too. The new Twitter header is a bit of a faff: we've produced the template for creating a visible picture on mobiles as well as computers.

This picture is the Twitter header: right click on this image and open it in a new tab: it will appear larger: the correct dimensions for the header which is 1500 x 421 pixels. Save the picture to your computer and use it as a template for your own Twitter header. 


Don't fill out your Twitter profile yet: you need to have a play on Twitter first and see how everyone else does it.

3.  Hashtags Think about your business and hashtags you could use when tweeting. 

#hashtags. Hashtags are a tool to make words more searchable. To create a hashtag, place # before a word. Hashtags allow Twitter users to tap into a Twitter-wide conversation. Discover the trending conversations, and decide which ones you want to be included in. This will also help you connect with users who have similar interests.

Use a maximum of two hashtags per tweet.  Hashtags are a useful way to get your tweet out to people who are interested in its main subject, but too many hashtags in a single post can be overwhelming.

#Hashtags can be a #useful #tool, but this is #toomany in a #single #tweet. #annoying #overwhelming

Sometimes hashtags may be two/three/four words lumped together. 

5.  Researching hashtags

Twitter Toolbar: You can search terms, keywords and people by entering them into the toolbar at the top of the page on Twitter. For example, if you are in Colchester, try searching #Colchester. If you want to see tweets surrounding a certain topic, enter that term into the search bar, and it will bring you to all related tweets.

6.  Spend time playing and having a nose around

Before you send out your first tweet, spend time playing on Twitter. Explore hashtags. Do searches. Look at other people's profiles and see what they talk about. See what grabs your attention. You need to optimise your own profile for Twitter so you need to think about keywords and what your bio will say.

7.  Publish your Twitter ID on your email signature, website, anywhere it could possibly go.

8.  Find people you want to follow, and follow them.

Take a look at their followers and who they follow. Do any of them look like they'd benefit from your content? Then follow them!

9.  The follow-first rule: 

I follow you then (hopefully) you follow me. This is by far the most common way to get followers. Twitter puts limits on how many users you can follow. “Every account can follow 2,000 users total. Once you’ve followed 2,000 users, there are limits to the number of additional users you can follow. This number is different for each account and is based on your ratio of followers to following; this ratio is not published.”

10.  The favourites-follower rule:

I click ‘favourite’ (the star) on your Tweet, then you follow me.  This takes time, but gives you a high quality and engaged following.

11.  The offer-follower rule: 

You follow me, I give you something: information, ebook, etc. Make sure you give away something that your target audience will value. Make it easy for people to claim their reward. 

12.  Create Lists

Lists are a brilliant Twitter tool: there is so much noise out there from people you probably don't want to be seeing posts from, so you can create lists of different businesses and people: eg Business women in Colchester. Then when you want to know what those people are tweeting, you click on the list. It saves time when you are wanting to interact with people that can potentially help grow your business: it's a quick way to look for quality retweets, or things to 'favourite'.

To create lists on your iphone app, you just need to scroll down under the 'view more tweets' section and you'll see a small menu. Go to Lists and click +. Create a list. Make it private if you'd rather people didn't know you were adding them to a list. Consider having a public list to add people to so they DO know when you're adding them to it (they will probably like the idea they you consider them worthy of addition!)

To create lists on your tablet/computer, go to Go to Lists and Create new List.

To add people/businesses to the list, view their profile, click on the cog, and select add/remove from list.

13. Start posting

Create and tweet great original content that fits your purpose. Create content that is informative and entertaining. Write about industry news, especially if you’re in a position to break the news. Stay on top of trends and provide commentary that adds context. If somebody releases groundbreaking research in your industry, write about this research. But don’t just regurgitate it. Use your own expertise to explain why this research is important. Show others in your industry how they can apply it to their work.

Use a combination of short-form content, like tweets, and long-form content, like blog posts, to establish yourself as a thought leader.

14. Summarise and curate great content that fits your purpose.

Share facts, insights and statistics in 140 characters or less. Try to keep your tweets to about 100 characters to leave room for links and hashtags and to increase the likelihood that somebody will retweet your content. Use your Twitter lists to curate relevant content. Set up keyword searches to track content by keywords.

15. Spend your time on really great headlines with keywords.

Your headlines have the greatest impact on how many people share and read your content.

16. Link Facebook to Twitter

You can get away with linking your Facebook page to Twitter although ideally you'd write a fresh tweet with whatever you posted on Facebook adapted to Twitter (with hashtags etc) but if you just want to maintain a presence and look active on Twitter, you can link your Facebook and Twitter. Go to Make sure this isn't your only strategy for being on Twitter: you need to be tweeting more often than once a day and people on Twitter tend not to click on Facebook links. Also, Facebook posts are often too long for Twitter so it often doesn't really work properly.

17. Unlink Twitter from Facebook

Don't link Twitter to Facebook. You can unlink under the profile tab

More information about Twitter and tweeting can be found on the Twitter websiteTwitter's guide for small businesses is very good and easy to get to grips with.

We offer 1:1 training for just £195 for two hours. We can also manage your Twitter presence for you. Social media packages start from just £175 a month.

Think Social Business 

Did you like this post? Please consider sharing it! Thank you

Get in touch with us

You may also be interested in:

TOP 10 ways to get business from LinkedIn

TOP 10 ways to get business from LinkedIn

LinkedIn top 10 tips and advice on finding great business leads

TOP 10 ways to get business from LinkedIn
Twitter for business training

Twitter for business training

Get to grips with Twitter and get results

Twitter for business training